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When Clothes Become Fashion

Name: When Clothes Become Fashion
Brand: Bloomsbury Publishing
SKU: 05102739
Price: 152.56 EUR
Availability: InStock
Author: Ingrid Loschek
ISBN: 9781847883674

Design and Innovation Systems

Ingrid Loschek

Language

English

Book Hardback

Libristo code: 05102739

Publishers Bloomsbury Publishing, August 2009

When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of i... Full description

Libristo code: 05102739

371 b

152.56 €

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When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.