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Wine Queens

Name: Wine Queens
Brand: Springer International Publishing AG
SKU: 09208461
Price: 51.61 EUR
Availability: InStock
Author: Mojca RamSak
ISBN: 9783319166605

Understanding the Role of Women in Wine Marketing

Mojca RamSak

Language

English

Book Paperback

Libristo code: 09208461

Publishers Springer International Publishing AG, March 2015

This book explores a fairly unique wine marketing topic by examining the role and historic function... Full description

Libristo code: 09208461

125 b

51.61 €

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This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.§§