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Words Matter
Language
English
English
Book
Hardback
A recent study of corporate managers found that one out of five projects fail primarily because of i...
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Libristo code: 01016706
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78 b
78 b
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A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers.
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About the book
Full name
Words Matter
Author
Elizabeth Keating, Sirkka L. Jarvenppa
Language
English
English
Binding
Book - Hardback
Date of issue
2016
Number of pages
192
EAN
9780520291379
ISBN
9780520291379
Libristo code
01016706
Publishers
University of California Press
Weight
402
Dimensions
236 x 163 x 19
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