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Yield Management
Strategies for the Service Industries
Language
English
English
Book
Paperback
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applica...
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Libristo code: 04732681
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295 b
295 b
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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
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About the book
Full name
Yield Management
Author
Una McMahon-Beattie, Ian Yeoman, Anthony Ingold
Language
English
English
Binding
Book - Paperback
Date of issue
2001
Number of pages
368
EAN
9780826448255
ISBN
0826448259
Libristo code
04732681
Publishers
Cengage Learning EMEA
Weight
632
Dimensions
171 x 243 x 22
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