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Young Consumer Behaviour
Language
English
English
Book
Paperback
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system...
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Libristo code: 16809041
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Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are b
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About the book
Full name
Young Consumer Behaviour
Author
Ayantunji Gbadamosi
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
434
EAN
9780415790093
ISBN
9780415790093
Libristo code
16809041
Publishers
Taylor & Francis Ltd
Weight
686
Dimensions
233 x 156 x 23
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