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Z.e.r.o.

Name: Z.e.r.o.
Brand: John Wiley & Sons Inc
SKU: 02099091
Price: 26.68 EUR
Availability: InStock
Author: Joseph Jaffe
ISBN: 9781118801154

Zero Paid Media as the New Marketing Model

Joseph Jaffe

Language

English

Book Hardback

Libristo code: 02099091

Publishers John Wiley & Sons Inc, September 2013

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and... Full description

Libristo code: 02099091

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26.68 €

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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Earned (Media) Real Customers Owned (Media)

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About the book

Full name Z.e.r.o.

Author Joseph Jaffe

Language

English

Binding Book - Hardback

Date of issue 2013

Number of pages 288

EAN 9781118801154

ISBN 1118801156

Libristo code 02099091

Publishers John Wiley & Sons Inc

Weight 494

Dimensions 234 x 153 x 24

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