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Zag
Language
Spanish
Spanish
Book
Paperback
. Nota del autor . Introducción . El gran acelerón . La verdadera competencia es la saturación . Lu...
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Libristo code: 13136831
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. Nota del autor . Introducción . El gran acelerón . La verdadera competencia es la saturación . Lucha entre marcas . La nueva definición de marca . Rosser Reeves acertó en uno de tres . El problema de la publicidad . No ofrezcas más, ofrece distinto . Dispara hacia donde no están . La dinámica de lo bueno y lo diferente . Busca el espacio en blanco . Descubre un estado de necesidad ò Busca un desfileà
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About the book
Full name
Zag
Author
Marty Neumeier
Language
Spanish
Spanish
Binding
Book - Paperback
Date of issue
2007
Number of pages
177
EAN
9788483561461
ISBN
8483561468
Libristo code
13136831
Publishers
LID PUB
Weight
306
Dimensions
146 x 228 x 20
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