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Adding Value (RLE Marketing)

Brands and Marketing in Food and Drink

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Adding Value (RLE Marketing) Geoffrey G. Jones
Libristo code: 40023945
Publishers Routledge, September 2014
An international group of scholars, drawn from the United States, Europe and Australia and from a nu... Full description
? points 156 b
64.44 €
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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About the book

Full name Adding Value (RLE Marketing)
Author Geoffrey G. Jones, Nicholas J. Morgan
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2014
Number of pages 364
EAN 9781317643814
Libristo code 40023945
Publishers Routledge

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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