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AdValue
Language
English
English
E-book
Adobe ePub DRM
Advalue is organised into four sections, according to where the advertising effect is to be seen:* C...
Full description
Libristo code: 39962477
?
159 b
159 b
65.76
€
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Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
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About the book
Full name
AdValue
Author
Leslie Butterfield
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2012
Number of pages
256
EAN
9781136430909
Libristo code
39962477
Publishers
Routledge
