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Building a Law Practice One Article at a Time
How to Master Thought Leadership and Expertise-Based Marketing Through Publications
Language
English
English
E-book
Adobe ePub DRM
This book covers the principles and context of expertise-driven marketing. It talks about and dispel...
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Libristo code: 45856715
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217 b
217 b
88.89
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This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
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About the book
Full name
Building a Law Practice One Article at a Time
Author
David A. Zetoony
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2021
Number of pages
225
EAN
9781641057943
Libristo code
45856715
Publishers
American Bar Association
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