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Choice-Based Conjoint Analysis
Models and Designs
Language
English
English
E-book
Adobe ePub DRM
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, econom...
Full description
Libristo code: 47332066
?
575 b
575 b
237.96
€
In stock
Immediate digital delivery
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
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About the book
Full name
Choice-Based Conjoint Analysis
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2010
Number of pages
192
EAN
9781040066409
Libristo code
47332066
Publishers
Chapman and Hall/CRC
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