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Commodity Marketing
Strategies, Concepts, and Cases
Language
English
English
E-book
Adobe ePub DRM
Commoditization is a major challenge for companies in a wide range of industries, and commodity mark...
Full description
Libristo code: 41016711
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179 b
179 b
73.83
€
In stock
Immediate digital delivery
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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About the book
Full name
Commodity Marketing
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2022
EAN
9783030906573
Libristo code
41016711
Publishers
Springer
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