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Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Creating and Delivering Your Value Proposition Cindy Barnes
Libristo code: 39764291
Publishers Kogan Page, October 2009
In recent years, developing a value proposition has become a prime consideration for businesses. A v... Full description
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55.36 €
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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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About the book

Full name Creating and Delivering Your Value Proposition
Author Cindy Barnes, Helen Blake, David Pinder
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2009
Number of pages 232
EAN 9780749458591
Libristo code 39764291
Publishers Kogan Page

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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