Contact
How to shop
Delivery
Shopping guide
English
46 b
Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways to put unrelated, disconnected things together. When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea. That's Crossover Creativity. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action - as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressHi! I'm Libroamiko, your book advisor.
How can I help you?