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Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Language
English
English
E-book
Adobe ePub DRM
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value...
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Libristo code: 39968746
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176 b
176 b
72.62
€
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Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
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About the book
Full name
Customer Lifetime Value
Author
David Bejou, Timothy Keiningham, Lerzan Aksoy
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2006
Number of pages
152
EAN
9781136791918
Libristo code
39968746
Publishers
Routledge
Categories
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