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Data Mining Techniques in CRM
Language
English
English
E-book
Adobe ePub DRM
This is an applied handbook for the application of data mining techniques in the CRM framework. It c...
Full description
Libristo code: 39926509
?
226 b
226 b
93.32
€
In stock
Immediate digital delivery
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
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About the book
Full name
Data Mining Techniques in CRM
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2011
EAN
9781119965459
Libristo code
39926509
Publishers
John Wiley & Sons Inc
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