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Digital War

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Digital War Winston Ma
Libristo code: 39924998
Publishers John Wiley & Sons Inc, December 2020
What new directions in China’s digital economy mean for us all  China is the largest homogenous digi... Full description
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What new directions in China’s digital economy mean for us all  China is the largest homogenous digital market on Earth: unified by language, culture, and mobile payments. Not only a consumer market of unrivaled size, it’s also a vast and hyperactive innovation ecosystem for new technologies. And as China’s digital economy moves from a consumer-focused phase to an enterprise-oriented one, Chinese companies are rushing to capitalize on ways the newer wave of tech—the Internet of Things, AI, blockchain, cloud computing, and data analytics (iABCD)—can unlock value for their businesses from non-traditional angles.   In China’s Data Economy, Winston Ma—investment professional, capital markets attorney, adjunct professor of digital economy, and bestselling author—details the profound global implications of this new direction, including how Chinese apps for services such as food delivery expand so quickly they surpass their U.S. models within a couple of years, and how the sheer scale and pace of Chinese innovation might lead to an AI arms race in which China and the U.S. vie aggressively for leadership.   How China’s younger netizens participate in their evolving digital economy as consumers, creators, and entrepreneurs  Why Online/Office (OMO, Online-merge-with-Offline) integration is viewed as the natural next step on from the O2O (Online-to-Offline) model used in the rest of the world  The ways in which traditional Chinese industries such as retail, banking, and insurance are innovating to stay in the game  What emerging markets can learn from China as they leapfrog past the personal computer age altogether, diving straight into the mobile-first economy  Anyone interested in what’s next for Chinese digital powerhouses—investors, governments, entrepreneurs, international business players—will find this an essential guide to what lies ahead as China’s flexes new digital muscles to create new forms of value and challenge established tech giants across the world.  

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About the book

Full name Digital War
Author Winston Ma
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2020
EAN 9781119748984
Libristo code 39924998
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