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Digitale Formate entwickeln

Language GermanGerman
E-book Adobe ePub DRM
Publishers UVK Verlag, January 2023
So erhält eine Idee ein klares FormatIhre Redaktion möchte einen Podcast, Newsletter oder Social-Med... Full description
? points 61 b
25.13 €
In stock Immediate digital delivery

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So erhält eine Idee ein klares FormatIhre Redaktion möchte einen Podcast, Newsletter oder Social-Media-Kanal starten - doch Sie wissen nicht, wie das Projekt angestoßen und langfristig umgesetzt werden kann. Dieses Buch hilft Ihnen dabei, digitale Produkte zu entwickeln.Praxisnah erklärt Mark Heywinkel die Grundlagen der Formatentwicklung. Er zeigt, in welchen Phasen Redaktionen ihr Publikum analysieren, Produktideen erdenken, Prototypen bauen und geordnet Formate erstellen können.Ein Buch für alle in Zeitungs-, TV- und Radioredaktionen, die ihre Marke im Digitalen erfolgreich positionieren möchten.

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About the book

Full name Digitale Formate entwickeln
Author Mark Heywinkel
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2023
EAN 9783739806198
Libristo code 45009314
Publishers UVK Verlag

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
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