Engineering Exponential Moments

To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comIf your career starts at 25, and the average retirement age is 65, and each role (each "e;swing"e;) is roughly a 5-year journey, that's 8 trips to the plate and then you're done.Whatever you accomplish for yourself in those 8 trips-whether it be playing a meaningful role in a company, building your own, mentoring others, making a meaningful contribution to society, achieving your own definition of financial freedom, etc.-defines the totality of your career.For some people, it's one swing: the job they got out of college became their job for life (either they got comfortable, fulfilled a dream, or were afraid of the next transition,). For others, it's 16 trips to the plate or more: new opportunities present themselves and are jumped on with ferocity, and roles are changed every 2.5 years.But one aspect of career progression that doesn't get talked enough about is the importance of both recognizing and capitalizing on exponential, serendipitous moments.In this "e;mini-book"e; you will learn:How "e;happy accidents"e; are really serendipitous, exponential moments-and they are always happening, all around us.Why Spanx founder Sara Blakely credits conscious manifesting for coming up with her business idea.How to spot exponential moments and create situations where the magic of "e;happy accidents"e; is likely to happen over and over again.Why communities like TikTok, YouTube, Quora, and Medium can accelerate your own trajectory and transformation in life.How to "e;put yourself out there"e; and increase your chances of success by building your own exponential moment machine.Short, sweet, and jam-packed with incredibly valuable insights, this "e;mini-book"e; will challenge you to think: what if things could turn out better than you had ever imagined for yourself?