Future Normal

Eric Hoffer Awards Grand Prize Shortlist, Business Foreword Indies Book of the Year Finalist, Popular Culture Axiom Business Book Awards Silver Medal Winner, Emerging Trends / AI A handbook for visionaries featuring the 30 biggest non-obvious ideas and instigators that will shape humanity's next decade. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity's future. In this updated second edition, they explore the impact of AI as they tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think. Awards & Honors: IPPY Awards 2023 Gold Medal Winner, Current Events (Social Issues/Humanitarian) Royal Dragonfly Book Awards 2023 1st Place Winner, Science & Technology PenCraft Awards 2023 Second Place Winner, Nonfiction General Axiom Business Book Awards 2024 Silver Medal Winner, Emerging Trends / AI Independent Press Awards 2024 Winner, Current Events NYC Big Book Award 2023 Winner, Current Events Best Indie Book Award (BIBA) 2023 Winner, Politics / Economics / Sociology Eric Hoffer Awards 2023 Grand Prize Shortlist, Business Foreword Indies Book of the Year 2023 Finalist, Popular Culture Next Generation Indie Book Awards 2023 Finalist, Current Events National Indie Excellence Awards (NIEA) 2024 Finalist, Technology National Indie Excellence Awards (NIEA) 2023 Finalist, Current Events International Book Awards 2023 Finalist, Best New Nonfiction Readers' Favorite Book Awards 2023 Finalist, Nonfiction Social Issues American BookFest Awards 2023 Finalist, Business American Legacy Book Awards 2024 Finalist, Best New Nonfiction