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Going Negative
Language
English
English
E-book
Adobe ePub DRM
Political advertising has been called the worst cancer in American society. Ads cost millions, and y...
Full description
Libristo code: 40149279
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45 b
45 b
18.81
€
In stock
Immediate digital delivery
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
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About the book
Full name
Going Negative
Author
Shanto Iyengar, Stephen Ansolabehere
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2010
Number of pages
256
EAN
9781439118757
Libristo code
40149279
Publishers
Free Press
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