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GROWTH HACKER MARKETING

Name: GROWTH HACKER MARKETING
SKU: 41229506
Price: 7.15 EUR
Availability: InStock
Author: Ryan Holiday
ISBN: 9785389082885

Ryan Holiday

Language

Russian

E-book Adobe ePub DRM

Libristo code: 41229506

, July 2014

Pravila igry dlya marketologov izmenilis' neobratimo, raz i navsegda. Te, kto ne usvoit ehtogo segod... Full description

Libristo code: 41229506

17 b

7.15 €

In stock Immediate digital delivery

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Pravila igry dlya marketologov izmenilis' neobratimo, raz i navsegda. Te, kto ne usvoit ehtogo segodnya, riskuyut beznadezhno ustaret' zavtra, utverzhdaet Rajan Holidej, direktor po marketingu American Apparel, avtor mezhdunarodnogo bestsellera "e;Ver'te mne, ya lgu! Megabrendy novogo pokoleniya, takie kak Dropbox, Facebook ili Twitter, ne potrativ ni dollara na tradicionnyj marketing, vzlomali rynok nestandartnymi dejstviyami i nashli kratchajshie puti k potrebitelyu. Kak povtorit' ih uspekh? Kak dobit'sya vzryvnogo rosta populyarnosti vashego produkta? Kak prevratit' poluchennyj uspekh v virus? Rajan Holidej rasskazyvaet o priemah, kotorye rabotayut i dlya malyh startapov, i dlya krupnyh kompanij. Pora perestat' gadat', chego hotyat lyudi. Hvatit naprasno tratit' vremya, sily i den'gi. Zabud'te starye scenarii, dejstvujte kak nastoyashchie hakery. Holidej predlagaet ne nabor instrumentov, a novyj sposob myshleniya. Ne zapuskajte svoj produkt, poka ne prochitaete ehtu knigu!