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IDEATE Method

Name: IDEATE Method
Brand: SAGE Publications, Inc
SKU: 40564539
Price: 56.83 EUR
Availability: InStock
Author: Dan Cohen
ISBN: 9781544393261

Identifying High-Potential Entrepreneurial Ideas

Dan Cohen

Greg Pool

Heidi Neck

Language

English

E-book Adobe ePub DRM

Libristo code: 40564539

Publishers SAGE Publications, Inc, December 2019

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEA... Full description

Libristo code: 40564539

138 b

56.83 €

In stock Immediate digital delivery

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Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.