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Language
English
English
E-book
Adobe ePub DRM
Following on from The Why of Consumption, this book examines motivational factors in diverse consump...
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Libristo code: 39931344
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203 b
203 b
84.16
€
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Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
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About the book
Full name
Inside Consumption
Author
S. Ratneshwar, David Glen Mick
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2005
Number of pages
356
EAN
9781134293759
Libristo code
39931344
Publishers
Routledge
Categories
