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Language
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English
E-book
Adobe ePub DRM
Building brands through integrated marketing is an approach being used by all top-level marketing st...
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Libristo code: 39938732
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180 b
180 b
74.34
€
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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
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About the book
Full name
Integrated Communication
Author
Esther Thorson, Jeri Moore
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2013
Number of pages
396
EAN
9781134780297
Libristo code
39938732
Publishers
Psychology Press
