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Learning From Winners
How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Language
English
English
E-book
Adobe ePub DRM
This book demonstrates how the best companies use the creative application of research, done up fron...
Full description
Libristo code: 39966974
?
189 b
189 b
78.06
€
In stock
Immediate digital delivery
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in
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About the book
Full name
Learning From Winners
Author
Raymond Pettit
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2007
Number of pages
200
EAN
9781136676765
Libristo code
39966974
Publishers
Psychology Press
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