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Markedsforingsledelse

Language NorwegianNorwegian
E-book Adobe ePub DRM
Publishers Pearson Education, March 2026
Bestselgeren innen europeisk markedsforingsledelse som gir den mest autoritative oversikten over mar... Full description
? points 129 b
53.50 €
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Bestselgeren innen europeisk markedsforingsledelse som gir den mest autoritative oversikten over markedsforing Et leksikon over markedsforing, den klassiske Marketing Management er na i sin 5. europeiske utgave. Enten du er bachelor- eller masterstudent i markedsforingsledelse, er denne teksten den beste ressursen for a fa en grundig forstaelse av europeiske og globale perspektiver pa markedsforing, inkludert innsikt i internasjonal markedsforing og kulturelle hensyn. Boken beholder sine mest betydningsfulle kjennetegn sentrert i innholdet sitt - tilgjengelighet, teoretisk grundighet og ledelsesrelevans - og gjenspeiler det raske tempoet i moderne markedsforing. Med bidrag fra fremtredende europeiske akademikere, nye casestudier og eksempler, vil denne utgaven gi deg alle verktoyene du trenger for a lykkes i kurset ditt.

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About the book

Full name Markedsforingsledelse
Author Philip Kotler, Kevin Lane Keller
Language Norwegian
Binding E-book - Adobe ePub DRM
Date of issue 2026
EAN 9781292755564
Libristo code 51599308
Publishers Pearson Education

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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