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Marketing Apocalypse

Eschatology, Escapology and the Illusion of the End

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Marketing Apocalypse Jim Bell
Libristo code: 39936954
Publishers Routledge, September 2003
The present volume of essays examines the extent to which the end of marketing is nigh. The authors... Full description
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96.68 €
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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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About the book

Full name Marketing Apocalypse
Author Jim Bell, Stephen Brown, David Carson
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2003
Number of pages 314
EAN 9781134689255
Libristo code 39936954
Publishers Routledge

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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