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Marketing Principles Essentials
Language
English
English
E-book
Adobe ePub DRM
REA's Essentials provide quick and easy access to critical information in a variety of different fie...
Full description
Libristo code: 41689552
REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.
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About the book
Full name
Marketing Principles Essentials
Author
James Finch
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2013
EAN
9780738671383
Libristo code
41689552
Publishers
Research & Education Association
