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Language
English
English
E-book
Adobe ePub DRM
Based on their studies of successful firms, the authors highlight two main paths to success. As well...
Full description
Libristo code: 47248876
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121 b
121 b
49.89
€
In stock
Immediate digital delivery
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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About the book
Full name
Marking Enterprise
Author
Jean-Claude Thoenig, Charles Waldman
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2006
EAN
9780230578685
Libristo code
47248876
Publishers
Palgrave Macmillan
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