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Multimodal Communication

Name: Multimodal Communication
Brand: Palgrave Pivot
SKU: 40998285
Price: 73.73 EUR
Availability: InStock
Author: May Wong
ISBN: 9783030154288

A social semiotic approach to text and image in print and digital media

May Wong

Language

English

E-book Adobe ePub DRM

Libristo code: 40998285

Publishers Palgrave Pivot, April 2019

This book draws on visual data, ranging from advertisements to postage stamps to digital personal ph... Full description

Libristo code: 40998285

179 b

73.73 €

In stock Immediate digital delivery

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This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.