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Persuasion

Name: Persuasion
Brand: Routledge
SKU: 49201232
Price: 58.81 EUR
Availability: InStock
Author: Stephen Dunne
ISBN: 9781040404249

A Key Idea for Business and Society

Stephen Dunne

Language

English

E-book Adobe ePub DRM

Publishers Routledge, August 2025

Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Ps... Full description

Libristo code: 49201232

142 b

58.81 €

In stock Immediate digital delivery

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Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We're all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis - the 4 Ps of persuasion - to answer this important question.The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.