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Product Planning Essentials

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Product Planning Essentials Kenneth B. Kahn
Libristo code: 40019132
Publishers Routledge, December 2014
Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, inter... Full description
? points 235 b
97.67 €
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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.Changes to the Second Edition Addition of two chapters on design and legal considerations. Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. Simplified technical discussions of planning techniques for improved comprehension. Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

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About the book

Full name Product Planning Essentials
Author Kenneth B. Kahn
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2014
Number of pages 280
EAN 9781317462071
Libristo code 40019132
Publishers Routledge

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Economics
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