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Public Relations and the Social Web

Name: Public Relations and the Social Web
Brand: Kogan Page
SKU: 39764273
Price: 31.82 EUR
Availability: InStock
Author: Rob Brown
ISBN: 9780749457327

How to Use Social Media and Web 2.0 in Communications

Rob Brown

Language

English

E-book Adobe ePub DRM

Libristo code: 39764273

Publishers Kogan Page, April 2009

The effect of the internet on public relations is the single biggest subject of current conversation... Full description

Libristo code: 39764273

77 b

31.82 €

In stock Immediate digital delivery

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The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.