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Handbuch Controlling der Kommunikation
Grundlagen - Innovative Ansatze - Praktische Umsetzungen
Language
German
German
E-book
Adobe ePub DRM
Das notwendige, wissenschaftlich fundierte Know-how zum Design einer erfolgreichen Kommunikation. Au...
Full description
Libristo code: 03621616
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296 b
296 b
121.91
€
In stock
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Das notwendige, wissenschaftlich fundierte Know-how zum Design einer erfolgreichen Kommunikation. Aufbauend auf dem verhaltenswissenschaftlichen Marketingansatz vermitteln führende Kommunikationsexperten konkrete und praxisrelevante Handlungsempfehlungen zur Konzeption, Umsetzung und Kontrolle der Kommunikation mit verschiedenen Adressaten sowie in unterschiedlichen Branchen.
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About the book
Full name
Handbuch Controlling der Kommunikation
Author
Franz-Rudolf Esch, Tobias Langner, Manfred Bruhn
Language
German
German
Binding
E-book - Adobe ePub DRM
Date of issue
2016
Number of pages
788
EAN
9783834938572
Libristo code
03621616
Publishers
Springer Gabler
Dimensions
155 x 235
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