Successful Campus Outreach for Academic Libraries

In Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration, Peggy Keeran and Carrie Forbes bring together a variety of ways academic libraries are engaging with their communities through outreach, with creativity and the spirit of collaboration as major themes throughout. As a compendium of best practices, it serves as a resource for academic librarians to discover new programming ideas, to learn principles of effective marketing, and to help them think strategically and programmatically about outreach activities of all types. Topics are presented in four sections: Strategic Vision and PlanningDeveloping and Implementing Successful ProgramsCommunity Outreach: The Academic Library in the CommunityBroadening Library Outreach AudiencesPractitioners designing outreach programs and activities will benefit from learning about a diverse set of outreach practices from libraries.