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Tourist Destination Management

Name: Tourist Destination Management
Brand: Springer
SKU: 40998684
Price: 266.34 EUR
Availability: InStock
Author: Nazmi Kozak
ISBN: 9783030169817

Instruments, Products, and Case Studies

Nazmi Kozak

Metin Kozak

Language

English

E-book Adobe ePub DRM

Libristo code: 40998684

Publishers Springer, April 2019

This book provides a wide-ranging overview of the current state of tourist destination management an... Full description

Libristo code: 40998684

649 b

266.34 €

In stock Immediate digital delivery

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This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.