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Unconscious Marketing

Name: Unconscious Marketing
Brand: NeuroTriggers
SKU: 39846196
Price: 5.52 EUR
Availability: InStock
Author: Sam Page
ISBN: 9780994390219

25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

Sam Page

Language

English

E-book Adobe ePub DRM

Libristo code: 39846196

Publishers NeuroTriggers, August 2015

How Do People Really Make Decisions? We all like to believe that logic, facts, and common sense play... Full description

Libristo code: 39846196

13 b

5.52 €

In stock Immediate digital delivery

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How Do People Really Make Decisions? We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that's rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they're based on faulty assumptions we make about the data we're working with. These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we're aware of it, or not. Whatever product or service you're marketing, everything you do is about getting customers to make a choice and cognitive biases affect every choice we make. In reading this book, you'll come to discover how you can take advantage of these biases we're all predisposed with. How you can use them to acquire more customers, and multiply your sales. And all without them knowing what you're doing.