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English
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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in...
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Libristo code: 02966446
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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
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About the book
Full name
Competitive Identity
Author
Simon Anholt
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
147
EAN
9781349352432
ISBN
1349352438
Libristo code
02966446
Publishers
Springer Palgrave Macmillan
Weight
248
Dimensions
152 x 229 x 8
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