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Competitive Identity
Language
English
English
Book
Hardback
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and mo...
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Libristo code: 04040369
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210 b
210 b
86.68
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Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'.
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About the book
Full name
Competitive Identity
Author
S Anholt
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
147
EAN
9780230500280
ISBN
0230500285
Libristo code
04040369
Publishers
PALGRAVE MACMILLAN
Weight
392
Dimensions
162 x 240 x 15
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