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Consumer Behaviour and Analytics
Language
English
English
Book
Hardback
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the n...
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Libristo code: 43726764
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
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About the book
Full name
Consumer Behaviour and Analytics
Author
Smith, Andrew (University of Westminster, UK)
Language
English
English
Binding
Book - Hardback
Date of issue
2023
Number of pages
204
EAN
9781032388373
Libristo code
43726764
Publishers
Taylor & Francis Ltd
Weight
489
Dimensions
156 x 234
Categories
Economics, Finance, Business & Management
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Business & Management
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Management & management techniques
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Management of specific areas
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Production & quality control management
Economics, Finance, Business & Management
>
Business & Management
>
Management & management techniques
>
Management of specific areas
>
Research & development management
Economics, Finance, Business & Management
>
Business & Management
>
Management & management techniques
>
Knowledge management
Economics, Finance, Business & Management
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Industry & industrial studies
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Media, entertainment, information & communication industries
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Information technology industries
