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English
Book
Hardback
Psychographics have been developed in the field of market research as a way to relate consumer behav...
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Libristo code: 06738538
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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de
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About the book
Full name
Consumer Profiles (RLE Consumer Behaviour)
Author
Adrian Furnham
Language
English
English
Binding
Book - Hardback
Date of issue
2014
Number of pages
194
EAN
9781138832459
ISBN
9781138832459
Libristo code
06738538
Publishers
Taylor & Francis Ltd
Weight
530
Dimensions
138 x 216
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