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Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics
Language
English
English
Book
Paperback
Psychographics have been developed in the field of market research as a way to relate consumer behav...
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Libristo code: 10059361
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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de
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About the book
Full name
Consumer Profiles (RLE Consumer Behaviour)
Author
Barrie Gunter, Adrian Furnham
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
198
EAN
9781138832466
ISBN
9781138832466
Libristo code
10059361
Publishers
Taylor & Francis Ltd
Weight
186
Dimensions
213 x 140 x 11
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