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Crafting Customer Value

Name: Crafting Customer Value
Brand: Purdue University Press
SKU: 06320729
Price: 22.89 EUR
Availability: PreOrder
Author: Peter Duchessi
ISBN: 9781557533708

The Art and Science

Peter Duchessi

Language

English

Book Paperback

Libristo code: 06320729

Publishers Purdue University Press, January 2004

Competitive forces in business reduce products and services to commodities over time, creating adver... Full description

Libristo code: 06320729

55 b

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Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.