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English
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Competitive forces in business reduce products and services to commodities over time, creating adver...
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Libristo code: 06320729
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Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.
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About the book
Full name
Crafting Customer Value
Author
Peter Duchessi
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
193
EAN
9781557533708
ISBN
9781557533708
Libristo code
06320729
Publishers
Purdue University Press
Weight
300
Dimensions
154 x 231 x 12
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