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Language
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English
Book
Hardback
This work shows how companies can avoid commoditization by delivering superior customer value. It pr...
Libristo code: 06320730
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This work shows how companies can avoid commoditization by delivering superior customer value. It provides an account of what a company must do and how to go about doing it in each critical area.
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About the book
Full name
Crafting Customer Value
Author
Peter Duchessi
Language
English
English
Binding
Book - Hardback
Date of issue
2002
Number of pages
193
EAN
9781557532312
ISBN
9781557532312
Libristo code
06320730
Publishers
Purdue University Press
Weight
300
Dimensions
162 x 236 x 19
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