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Global Consumer Behavior

Name: Global Consumer Behavior
Brand: ISTE Ltd
SKU: 05025110
Price: 199.61 EUR
Availability: InStock
Author: Ammi
ISBN: 9781905209637

Ammi

Language

English

Book Hardback

Libristo code: 05025110

Publishers ISTE Ltd, March 2007

Globalization is a leading force for industry worldwide, especially the new technology sector. This... Full description

Libristo code: 05025110

484 b

199.61 €

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Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.