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Interactive Marketing
Language
English
English
Book
Hardback
Investigates the constructions and reconstructions of discourse that surround the uses of interactiv...
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Libristo code: 04073829
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Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
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About the book
Full name
Interactive Marketing
Author
ChristopherJ Miles
Language
English
English
Binding
Book - Hardback
Date of issue
2010
Number of pages
244
EAN
9780415801713
ISBN
0415801710
Libristo code
04073829
Publishers
Taylor & Francis Ltd
Weight
482
Dimensions
154 x 235 x 19
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