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Interactive Marketing
Language
English
English
Book
Paperback
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of i...
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Libristo code: 06698386
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174 b
174 b
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This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2
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About the book
Full name
Interactive Marketing
Author
Christopher Miles
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
256
EAN
9781138008823
ISBN
9781138008823
Libristo code
06698386
Publishers
Taylor & Francis Ltd
Weight
340
Dimensions
152 x 229 x 15
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