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Interpreting Consumer Choice

Language EnglishEnglish
Book Hardback
Book Interpreting Consumer Choice Foxall
Libristo code: 06699062
Publishers Taylor & Francis Ltd, August 2009
Presents a structured approach to consumer research, showing how a simple framework that embodies th...
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245.65 €
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Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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About the book

Full name Interpreting Consumer Choice
Author Foxall, Gordon (Cardiff University, UK)
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 186
EAN 9780415477604
ISBN 9780415477604
Libristo code 06699062
Publishers Taylor & Francis Ltd
Weight 404
Dimensions 157 x 235 x 17

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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