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Interpreting Consumer Choice
Language
English
English
Book
Paperback
This study presents a structured approach to consumer research, showing how a simple framework that...
Libristo code: 06699063
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197 b
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This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
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About the book
Full name
Interpreting Consumer Choice
Author
Gordon Foxall
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
200
EAN
9780415717533
ISBN
9780415717533
Libristo code
06699063
Publishers
Taylor & Francis Ltd
Weight
370
Dimensions
152 x 229
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